How people learn about their local community
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
Two other factors seem to drive people to the internet when it comes to getting information about local subjects: mobile connections via smartphones or tablet computers and participation in the digital environment by sharing or creating local material themselves. Mobile and participatory news consumers This survey measured mobile local news and information access by asking […]
Overview In addition to the three biggest media platforms—newspapers, television and the internet—the local news and information ecosystem involves a complex mix of other sources as well. And for several local topics, citizen-based systems such as word of mouth (which does not include online social networking), print newsletters and bulletins, and the local government itself […]
Overview Public interest in the presidential campaign showed no increase this week, despite the news media’s increasing coverage of sexual harassment allegations against Herman Cain. About one-in-five Americans (22%) say they followed news about the 2012 candidates very closely, little changed from a week earlier (21%), according to the latest weekly News Interest Index survey, […]
Respondents’ thoughts In this survey about the likely future of the Internet, a majority of technology experts and stakeholders expressed confidence that by 2020 most people will have embraced and fully adopted the use of smart-device swiping for purchases they make, nearly eliminating the need for cash or credit cards. These experts feel that the […]