As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
The American Trends Panel survey methodology Overview The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in […]
This report was written by Kiana Cox, senior researcher. Editorial guidance was provided by Mark Hugo Lopez, director, race and ethnicity research; Jocelyn Kiley, associate director, political research; and Carroll Doherty, director, political research. Guidance on the communications strategy and outreach was provided by Tanya Arditi, senior communications manager. The report was number-checked by Shanay […]
Black Americans see an important role for Black people in the newsgathering process as one possible way to improve coverage of race and Black communities. But they largely do not feel that their news broadly needs to come from Black journalists, nor do they see reporters’ race as a dominant factor in whether news is […]