Numbers, Facts and Trends Shaping Your World

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  • report

    5. The internet plays less of a role in lifelong learning for those with lower levels of education and income

    Along with class-based differences in the overall incidence of pursuing learning, there are differences across class lines when it comes to where learning takes place and how adults view its impact. For personal learning, the only significant difference emerges when looking at whether people used the internet for personal learning. Overall, 52% of personal learners […]

  • report

    Local TV News: Fact Sheet

    Last updated June 2016 The gradual decline in local television viewership resumed in 2015, after a brief break the previous two years. Local TV newscasts saw their viewership drop not only in all three key timeslots, but also during some nontraditional timeslots, an area of growth in past years. Stations generated less revenue in 2015 […]

  • report

    Newspapers: Fact Sheet

    Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]

  • report

    2. On-demand: Ride-hailing apps

    15% of American adults have used ride-hailing apps, but one-third have never heard of these services Despite their cultural prominence in media and technology circles, just 15% of American adults indicate that they have ever used a ride-hailing service such as Uber or Lyft. Half of all Americans (51%) are familiar with these services but […]

  • short reads

    Global tech companies see India’s vast offline population as untapped market

    Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]

  • presentation

    The Puzzles Librarians Need to Solve – VALA2016

    In order to thrive in the future, librarians will need to be great forecasters and innovators. Lee Rainie will describe how the Center’s research provides guideposts for librarians along three dimensions of library activity: the people, the place, and the platform, at the VALA2016 conference in Melbourne, Australia on Feb. 9, 2016

  • report

    1. The joy – and urgency – of learning

    Two large forces are driving fresh interest in the way people learn and why they learn. The first force is the rise of the internet and its disruptive potential for education, both for the formal purpose of gaining extra training and credentials and for the informal purpose of learning new things in hope of personal […]

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