Numbers, Facts and Trends Shaping Your World

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    1. Regular local voting, community attachment strongly linked to news habits

    Overall, those most engaged in civic life tend to also be the most tapped into local news, but an examination of five aspects of civic life and their relationships to three areas of local news habits finds that attachment to one’s community and regular voting in local elections connect most strongly to local news habits. […]

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    5. Digital distinctions

    Intentionality matters when it comes to online news consumption: those who seek the news out behave differently than those who stumble into news while doing other things online. Overall, more digital news consumers get their news online in the process of accomplishing other digital tasks (55%) than specifically seek the news out (44%). Those who […]

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    News Use Across Social Media Platforms 2016

    A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied.

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    3. Loyalty and source attention

    Updated February 2017: The numbers for source recall were updated to account for the small number of times respondents skipped the question. No number changed by more than one percentage point. Attitudinally, Americans are split on whether they feel loyal to their news sources – but behaviorally, they tend to stick to the same sources […]

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    Social Media and the Workplace

    Workers turn to social media for a range of reasons while at work, with taking a mental break and connecting with friends and family being among the most common.

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    Digital News Audience: Fact Sheet

    Last updated June 2016 As digital audiences expand and move beyond news websites to social media, mobile apps, podcasting and even email newsletters, news publishers are making an effort to be in those places as well. This often means, though, ceding more control to tech companies such as Apple and Facebook, both financially and in […]

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    1. Presidential candidates’ changing relationship with the web

    In 2016, presidential campaigns still deploy and maintain websites as a way of communicating with and mobilizing voters. But as campaigns increasingly prioritize social media outreach, the role of campaign websites has changed – and in some cases narrowed. A new Pew Research Center study of the campaign websites of Democratic presidential candidates Hillary Clinton […]

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    1. Introduction

    In recent years a number of online services have emerged that promise to reshape the way that Americans shop, eat, earn a living, go on vacation, get from place to place, and share goods, services and money with each other. Commercial juggernauts like the ride-hailing app Uber or the home-sharing platform Airbnb represent some of […]

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    Podcasting: Fact Sheet

    Last updated June 2016 Podcasting continued to grow in both audience and programming in 2015, though listening is still limited to a minority of the American public, and roughly half of the country is not even familiar with the term “podcasting.” Podcast producers continued to experiment with potential revenue streams during the year, while some […]

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