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This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers and posts from those accounts from three distinct time periods in 2024. This […]

News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.

Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about government, politics or the election.