Numbers, Facts and Trends Shaping Your World

Search results for: “obama bush”


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    The Master Narratives about Obama

    Overall, the volume of press discussion of character and record has been evenly divided between the two contenders. Over the 10 weeks studied from the end of May to early August, 50% of the assertions about the candidates were about Obama and 50% about Romney. This stands in contrast to the last campaign in which […]

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    A More Negative Campaign

    Taken together, this amounts to a highly negative narrative about both candidates in this campaign. The master narratives about Obama were 72% negative. The master narratives about Romney were 71% negative.  Only once before has PEJ seen a race that was depicted as negatively, the 2004 contest between Bush and Kerry. That year 75% of […]

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    Conventions Still Draw Sizable Audience, Boost Campaign Interest

    Despite limited primetime coverage, the Republican and Democratic conventions still give the parties a chance to define their presidential candidates and spark public interest in the campaign. In 2008, notably, both conventions attracted sizable audiences, especially among their own partisans. In a Pew Research Center survey conducted after the Republican convention in St. Paul, Minn., […]

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    For Voters It’s Still the Economy

    Overview As Barack Obama and Mitt Romney prepare for their first debate on Oct. 3, the issues at the top of the voters’ agenda have changed little since 2008. Fully 87% of registered voters say that the economy will be very important to their vote, while 83% say jobs will be very important to their […]

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    The Master Character Narratives in Campaign 2012

    On the eve of the conventions, the portrayal in the news media of the character and records of the two presidential contenders in 2012 has been as negative as any campaign in recent times, and neither candidate has enjoyed any advantage over the other.

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    Romney’s Personal Image Remains Negative

    Overview 2012 Election Voter Preference Trends Track voter preferences for Obama vs. Romney overall and by demographic group. By a 52% to 37% margin, more voters say they have an unfavorable than favorable view of Mitt Romney. The poll, conducted prior to Romney’s recent overseas trip, represents the sixth consecutive survey over the past nine […]

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