The Viral Kony 2012 Video
Young adults heard more about the viral video against Joseph Kony and were more likely to learn about it through social media than other sources
Numbers, Facts and Trends Shaping Your World
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Search results for: “newspaper”
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Majority of Americans See Economic News as Mixed
Overview Most Americans continue to say they are hearing a mix of good and bad news about the nation’s economy, though the percentage hearing mostly bad news has ticked up since last month. Nearly six-in-ten (57%) say they are hearing mixed news about the economy, 30% say they are hearing mostly bad economic news and […]
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Super Tuesday Gives Election Big Week
The Project for Excellence in Journalism did not publish a news index report this week. However, the data is available.
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Buying Digital Advertising: A Brief Overview
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
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Part 1: Introduction
This is the first comprehensive examination of the reading habits of the general population since e-books have come to prominence. The emergence of e-books has disrupted industries and institutions that have enjoyed relatively stable practices, policies, and businesses for decades. Widespread consumer interest in e-books began in late 2006 with the release of Sony Readers […]
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Methodology
The study, Digital Advertising and News, contains two main elements: The central research study conducted and written in-house by PEJ researchers and an accompanying essay by Professor Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Professor Turow is an expert in media fragmentation and author […]
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Wide Racial, Partisan Gaps in Reactions to Trayvon Martin Coverage
Overview The Trayvon Martin shooting is the public’s top story for the second consecutive week. But interest in the teenager’s death is deeply divided along partisan, as well as racial, lines. These differences also are apparent in reactions to news coverage of the incident: Far more Republicans (56%) than Democrats (25%) say there has been […]
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The Financial Industry is the Most Prevalent Buyer of Ads on these News Websites
The second biggest category of advertising online was one that played a fairly small role for news in legacy platforms, the financial industry. Ads for financial products or services accounted for 18% of all Web ads captured, more than triple that of the next biggest category, toiletries and cosmetics (5%). And on more than half […]
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About the News Interest Index
The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]