Numbers, Facts and Trends Shaping Your World

Search results for: “newspaper”

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    Key News Audiences Now Blend Online and Traditional Sources

    Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]

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    A News Audience Segmentation

    For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]

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    Obama’s Background Better Known Than His Issue Positions

    Summary of Findings As Barack Obama prepares to accept the Democratic Party’s nomination for president and frame his campaign message for the fall, many Americans still do not have a clear understanding of where he stands on the issues. Public awareness of Obama’s policy positions has increased modestly over the past month. Still, fewer than […]

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    A Plumber (Sort of) Gets His 15 Minutes

    The final presidential debate was the top campaign storyline last week. And both candidates rolled out major economic packages. But perhaps the most memorable event was the media descending on an unlikely new voice of the working class.

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    Media Credibility

    The public continues to express skepticism about what they see, hear and read in the media. No major news outlet – whether broadcast or cable, print or online – stands out as particularly credible. There has been little change in public perceptions of the credibility of most major news organizations between 2006 and 2008. Over […]

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    Chapter 7. News Sources

    In the midst of a rapidly changing society, Chinese news source choices are clear and consistent with those of publics across the globe: television dominates. This tendency to turn to television is not new – overwhelming majorities in China reported using television as a news source in both 2002 and 2007. Many also turn to […]

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    Tracking the Economic Slowdown

    The story of the troubled U.S. economy has proven a hard one for journalists to tell. How have the media covered the slump? How timely was the reporting? Did the media influence public attitudes?