A survey conducted Aug. 31-Sept. 7, 2020, asked whether respondents use any of eight news sources as a major source, minor source or not a source for political and election news. (Responses for all eight sources are available here.) The sources identified as major sources were combined with the respondents’ partisanship to identify those who […]
Given the challenges of survey research detailed above, it is worth considering other approaches to measuring news consumption – especially when it comes to getting news online. One possibility is so-called “passive” data, in which respondents’ online activity is recorded automatically by a computer tracker. Several vendors now offer these types of panels: They recruit […]
The following varied incisive and comprehensive responses represent some of the big ideas shared by a small selection of the hundreds of thought leaders who participated in this canvassing. There are two particularly extensive essays at the bottom of the chapter, one by Doc Searls about technology of the future he hopes will address some […]
About one-third of U.S. adults (36%) say they followed the results of the presidential election almost constantly after polls closed on Election Day, and a similar portion (34%) say they did so fairly often. About two-in-ten Americans (22%) say they checked in occasionally, while far fewer (7%) say they tuned the election night results out […]
One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range of concepts being measured – concepts that are constantly evolving as news organizations adapt to the ever-changing digital landscape? This chapter examines this question from several angles, including the public’s overall familiarity with – and use […]
Measuring vote preference in 2020 presidential election Vote preference among registered voters in this report comes from a survey conducted Sept. 30-Oct. 5, 2020, among 10,543 registered voters. Of these registered voters, 8,501 also took the survey conducted Oct. 6-12 that is analyzed in this report. The initial survey asked U.S. citizens: “If the 2020 […]