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reportAug 17, 2008

News Attitudes and Habits

Most Americans continue to enjoy keeping up with the news – and more than half (52%) say they enjoy it a lot. Despite the pace of modern life, a large majority of people (68%) say they do not feel they are too busy to keep up with the news. And for the most part, people […]
reportAug 17, 2008

A News Audience Segmentation

For this analysis, the public was divided into four segments based on their interest in news, their primary news sources, and how often they use the internet to get news. An overwhelming majority of people (82%) follow the news with some regularity. Just 14% in this survey are classified as Disengaged, as they expressed a […]
reportAug 17, 2008

Watching, Reading and Listening to the News

Six years ago, about as many people said they regularly watched one of the nightly network news broadcasts as said they regularly watched a cable news channel. But in subsequent news consumption surveys, cable news has steadily increased its advantage over the nightly network news. In the current survey, 39% of the public reports watching […]
reportJun 15, 2008

The election online so far

Introduction The 2008 presidential election race has produced its share of internet firsts. Three of the Democratic candidates—John Edwards, Hillary Clinton, and Barack Obama—essentially declared their candidacies online. Obama has broken fundraising records, mostly through online contributions. Citizen questions for key party debates were solicited and delivered via videos posted on YouTube—including one from a […]
reportJul 2, 2008

The Online Behavior of Broadband Users

Introduction: Premium services and “on the go” access However, this pattern of more intense of online resources among broadband users continued as the technology disseminated more widely. For news consumption, for instance, high-speed connections tend to draw users (especially young ones) away from traditional as print newspapers and to the internet for news.[9. John B. […]
reportDec 14, 2008

Scenario 6: The Evolution of the Internet User Interface

Prediction and Reactions PREDICTION: In 2020, the most commonly used communications appliances prominently feature built-in voice-recognition. People have adjusted to hearing individuals dictating information in public to their computing devices. In addition “haptic” technologies based on touch feedback have been fully developed, so, for instance, a small handheld Internet appliance allows you to display and […]
reportDec 14, 2008

Scenario 3: The Evolution of IP Law and Copyright Protection

Prediction and Reactions PREDICTION: Content control through copyright-protection technology dominates. In 2020, strict content controls are in place thanks to the efforts of legislatures, courts, the technology industry, and media companies. Those who use copyrighted materials are automatically billed by content owners, and Internet service providers automatically notify authorities when they identify clients who try […]
reportOct 22, 2008

Sarah Palin

For Governor Sarah Palin, her best days in the national spotlight were her first. After being named McCain’s running mate, she quickly became a major part of the campaign narrative, and a positive one as well. When her problems came, as it turned out, she was already largely beginning to recede from center stage. Overall, […]
reportAug 17, 2008

Media Credibility

The public continues to express skepticism about what they see, hear and read in the media. No major news outlet – whether broadcast or cable, print or online – stands out as particularly credible. There has been little change in public perceptions of the credibility of most major news organizations between 2006 and 2008. Over […]
reportMay 24, 2008

Polling in the age of cell phones

Introduction In the past few years, the growing number of Americans living in households without landline telephones has challenged survey researchers to develop a variety of approaches to deal with this non-coverage issue. One approach is to add interviews over the cell phone to traditional random digit dial surveys of landline telephones.1 Adding cell phone […]