Numbers, Facts and Trends Shaping Your World
Whether at home or work, more internet users are going online more often. Widespread adoption of the internet has made it a go-to resource for nearly all Americans, whether they are at work, in school, or at play. There are still notable differences in internet use among age groups and other segments of the population, […]
Introduction In 2002, the Project’s “Email at Work” report declared that few working Americans who had incorporated email into their work lives felt overwhelmed by it. In fact, most felt their email load was manageable and most were pleased with the way email helped them to do their job. In 2008, while email is still […]
If current levels of voter engagement and interest in the 2008 campaign are any measure, the 2008 election could have historically high levels of voter turnout. Fully 72% of registered voters say they have given “quite a lot of thought” to the coming presidential election. In June 2004, 58% expressed a comparable level of engagement, […]
Introduction Younger online political users tilt in favor of the Democrats in general and Obama in particular, and that has a bearing on the partisan breakdown of online activity. Simply put, Democrats and Obama backers are more in evidence on the internet than backers of other candidates or parties. Among Democrats, Obama’s supporters are more […]
A record-breaking 46% of Americans have already used internet for politics this election season and Obama backers have an edge
Introduction After a long trend toward less news coverage of candidates’ words and policy positions, the online environment is offering engaged voters new chances to gather more comprehensive information about campaign events, candidates’ speeches, and office-seekers’ positions on issues. They are doing workarounds of “sound bite” culture by using the internet to view campaign events […]
The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.