Numbers, Facts and Trends Shaping Your World
Many newspaper analysts and insiders have suggested that the industry must find additional revenue streams-beyond advertising and subscription-to ultimately arrive at a mix of revenue streams that constitutes a successful digital business model. This study probed the degree to which newspapers were trying nontraditional revenue experiments. What we found was that while almost half the […]
How close are America’s beleaguered newspapers to solving their revenue problems? A new report from PEJ that includes detailed case studies of dozens of daily papers and interviews with newspaper company executives finds an industry struggling to reinvent itself, but also some hopeful success stories.
In certain key respects—their use and ownership of technology, for example—these Haiti text donors differ dramatically from the population as a whole. However, in other respects—such as their attention to news events or their participation in groups—they are little different from other Americans. Haiti text donors in our survey are avid technology users The Haiti […]
Charitable donations from mobile phones have grown more common in recent years. Two thirds (64%) of American adults now use text messaging, and 9% have texted a charitable donation from their mobile phone.
Most Haiti text donors in this sample were first-time mobile givers who contributed to earthquake relief only via text message Most of the Haiti text donors we surveyed were introduced to text giving by the Haiti disaster—three quarters (74%) say that their donation to Haiti earthquake relief was the first time they had used their […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
Introduction and findings Results from the overall Pew Internet survey show that technology users are generally more likely than non-users to be involved in almost all the kinds of groups. In the survey, 76% of adults reported being internet users; 81% said they had cell phones; and 59% said they connect to the internet wirelessly either […]