Numbers, Facts and Trends Shaping Your World
Respondents’ thoughts Descriptions of future economic stress and economic divides were prevalent in responses to this survey question on higher education. While some who chose the first scenario said educational institutions are too static and will not move forward quickly to implement new digitally assisted approaches, others who chose that scenario said such change is […]
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience
Respondents’ thoughts There was a split verdict among experts about the scope and power of the gamification trend. Some 53% of the respondents to this survey said the use of game mechanics, feedback loops, and rewards to spur interaction and boost engagement, loyalty, fun, and/or learning will continue to gain ground between now and 2020. […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
Respondents’ thoughts About half of survey respondents selected the more upbeat scenario positing that a significant number of the features of the Home of the Future might finally arrive by 2020. The respondents who said the scenario will not unfold by 2020 said it is still too soon for smart systems to become deeply rooted […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]