Numbers, Facts and Trends Shaping Your World
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Summary of Findings The public’s top story last week was the rising price of gasoline. Fully 62% of Americans followed news about gas prices very closely, and four-in-ten said it was the story they followed more closely than any other. Gas prices overshadowed the presidential campaign as the public’s most closely followed story by a […]
Coverage of the economy, however, did not keep growing. The story subsided in September and October, falling to 2% and 3% of the newshole studied. In September, economy coverage lagged behind wildfires raging in the West. It began to pick up again in November and December as Americans were hit with double punch of rising […]
In a week in which he injected both suspense and personal dramatics into the campaign storyline, Republican John McCain was the leading newsmaker. But after a debate that the public scored differently than the press, it was Barack Obama getting the more positive headlines.
Summary of Findings News organizations continued to focus a great deal of attention on the presidential campaign last week, but the public was more interested in news about the rising price of oil and the overall economy. As the price of oil reached a new record, a solid majority (57%) followed news about rising oil […]
The story of the troubled U.S. economy has proven a hard one for journalists to tell. How have the media covered the slump? How timely was the reporting? Did the media influence public attitudes?
Even the Palin phenomenon took a back seat last week as a profound crisis in the financial markets dominated the headlines. In a campaign season of constantly changing storylines, will this become the dominant issue that determines the outcome?