Numbers, Facts and Trends Shaping Your World

Search results for: “journalism”

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    Elections, Economy Top Public’s News Interest

    Overview Americans continued to focus most closely on two interrelated news stories last week: the 2012 elections and the condition of the U.S. economy. About a quarter of the public (24%) says news about candidates for the 2012 presidential elections was their top story. About as many (20%) say they followed news about the economy […]

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    Who is Placing Ads?

    Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as “in-house ads” in industry […]

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    Trayvon Martin Killing Is Public’s Top News Story

    Overview The growing controversy over the shooting death of 17-year-old Trayvon Martin in Florida was the public’s top story last week, though African Americans express far greater interest in news about the killing than do whites. Overall, a quarter of Americans (25%) say they followed news about the African American teenager killed by a community […]

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    2012 Campaign Coverage Heads South

    The Project for Excellence in Journalism did not publish a news index report this week. But the data has been made available.

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    About the News Interest Index

    The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public’s interest in and reaction to major news events. This project has been undertaken in conjunction with the Project for Excellence in Journalism’s News Coverage Index, an ongoing content analysis of […]

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    Assessing the Representativeness of Public Opinion Surveys

    Overview For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes. It has become increasingly difficult to contact potential respondents and to persuade them to […]