In the final week of the campaign, both presidential candidates continued to pound away at each other’s economic policies. But as they examined the details of the last polls, the battlegrounds, and the strategy, the media had all but anointed a winner.
Summary of Findings In addition to following the major economic headlines last week, the public tuned into news about the Obama transition. Fully 49% followed news about plans for the new Obama administration very closely and one-in-four said this was the single news story they followed more closely than any other, making it the second […]
As 2008 drew to a close, the media’s attention was more divided than any point all year. The economy and Obama’s transition were still top stories. But two scandals and the U.S. auto industry also competed for coverage.
“WINNING THE MEDIA CAMPAIGN: How the Press Reported the 2008 Presidential General Election” is based on the aggregated data collected as part of the News Coverage Index from September 8 through October 16, 2008. This timeframe begins the Monday following the conclusion of the Republican National Convention and runs through the day after the final […]
