Numbers, Facts and Trends Shaping Your World
As mobile and digital platforms continue to explode, one set of differences news organizations and advertisers will be interested in are the news habits of those who choose one device over another and those who get news on multiple mobile devices. Already, the data show some clear distinctions. In addition to spending more total time […]
Another element of the revenue question is how much to build content inside apps – applications that come pre-loaded and that people can download to the devices. Many believe that apps, purposefully built for the touch screen environment, better set up for reading (at least initially) and offering the ability to read offline, would appeal […]
While only a minority (38% of tablet news users and 42% of smartphone users during the week) get news multiples times throughout the day, their news habits stand out from those who check in just once a day. And this continuous news consumer group probably carries a good deal of appeal for both news organizations […]
The findings suggest there is some difference between smartphone and tablet news use when it comes to reading longer stories. But the behavior is occurring on both devices to a degree. Twice as many tablet news users regularly read in-depth articles on their tablet as do smartphone news users, 21% versus 11%, and 19% of […]
CONTACT: PEJ Deputy Director Amy Mitchell, Director Tom Rosenstiel at PEJ or Amy Jaick, The Economist Group Communications Manager at 212.641.9834 The Future of Mobile News New Study Finds Half of U.S. Adults Have Mobile Internet – With Big Implications for News October 1, 2012-The percentage of Americans who have mobile internet access has risen […]
Most Americans continue to say they enjoy following the news. But the percentage saying they enjoy it “a lot,” while little changed since 2010, is significantly lower today than it was four years ago. Currently, 43% say they enjoy following the news a lot. That compares with 45% two years ago and 52% in 2008, […]
The percent of Americans with mobile access to the internet has jumped dramatically in the last year—a trend that has major implications for the news industry. A new survey of news use on mobile devices by PEJ in collaboration with The Economist Group examines how tablets and smartphones have changed news consumption habits and what that might mean for the future of news.