Numbers, Facts and Trends Shaping Your World
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The Revenue Gap
The good news for the newspaper industry in this data is that the percentage of digital ad revenue is growing at a double-digit pace. Overall, for the last full year for which papers had data, digital revenue at the papers studied grew 19% on average. We found that the highest rate of annual digital ad […]
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Buying Digital Advertising: A Brief Overview
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
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Public More Optimistic about Economy, But Concerns Persist
Overview Optimism about the national economy, which sagged in 2011, has rebounded in the first two months of this year. Currently, 44% say they expect economic conditions to be better a year from now, up from 34% last month and 28% in December. Moreover, 54% say either that the economy is already recovering (25%) or […]
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Section 2: Iran, Afghanistan, Military Policy, U.S. Global Image
In the wake of Iran’s recent threats to block the Strait of Hormuz and the tightening of economic sanctions by Western nations, most Americans say they have heard a lot (42%) or a little (41%) about the recent tensions. And Iran has now risen to the top of the nations the public says represent the […]
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Public Priorities: Deficit Rising, Terrorism Slipping
Overview As the 2012 State of the Union approaches, the public continues to give the highest priority to economic issues. Fully 86% say that strengthening the economy should be a top priority for the president and Congress this year, and 82% rate improving the job situation as a top priority. None of the other 20 […]
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Regional Distribution of Christians
This report divides the world into five regions to take a closer look at the geographic distribution of Christians. (To view all the countries in each region, see the Interactive Maps.) The five regions are presented in descending order of Christian population, with the region with the highest number of Christians (the Americas) appearing first […]