The Rise of Asian Americans
Asian Americans are more satisfied than the general public with their lives, finances and the direction of the country, according to a comprehensive new nationwide survey by the Pew Research Center.
Numbers, Facts and Trends Shaping Your World
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Preface
This report focuses on the size and geographic distribution of the world’s Christian population as of 2010. It is, in that sense, a snapshot in time. But because the true picture is not static, the Executive Summary also presents some comparisons with the world’s Christian population a century earlier. This is far enough back in […]
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Part 6: A closer look at e-book borrowing
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
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Are you optimistic or pessimistic about America’s future?
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The Revenue Gap
The good news for the newspaper industry in this data is that the percentage of digital ad revenue is growing at a double-digit pace. Overall, for the last full year for which papers had data, digital revenue at the papers studied grew 19% on average. We found that the highest rate of annual digital ad […]
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Buying Digital Advertising: A Brief Overview
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
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Public More Optimistic about Economy, But Concerns Persist
Overview Optimism about the national economy, which sagged in 2011, has rebounded in the first two months of this year. Currently, 44% say they expect economic conditions to be better a year from now, up from 34% last month and 28% in December. Moreover, 54% say either that the economy is already recovering (25%) or […]