Numbers, Facts and Trends Shaping Your World
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Local TV is a critical source for everyday news For many years, polls have shown that local TV is the most popular medium in America for news. This survey, however, adds interesting and limiting dimensions to that finding. Local TV (which for the purposes of this survey includes both televised broadcasts and local television websites) […]
Two other factors seem to drive people to the internet when it comes to getting information about local subjects: mobile connections via smartphones or tablet computers and participation in the digital environment by sharing or creating local material themselves. Mobile and participatory news consumers This survey measured mobile local news and information access by asking […]
Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.
The survey also looked more closely at the habits of those users who get news on their tablets at least weekly (77% of all tablet users). The findings may offer some encouragement to the news industry. For many, the tablet has meant more time spent with news, new sources for news and a better overall […]