Numbers, Facts and Trends Shaping Your World

Search results for: “future of internet”

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    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

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    Part 3: Privacy and Safety Issues

    In this section of the report, we discuss some of the key issues that relate to teens’ privacy practices and risks to their online safety. We present findings on certain behaviors that teens engage in that may, depending on the circumstances, serve as protective measures or have risky implications for the sanctity of their online […]

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    Section 4: Views of the Nation

    The last 50 years have seen dramatic demographic, social and technological changes in this country, and different generations of Americans have their own distinct reactions to these changes. The racial and ethnic makeup of the country has been transformed. The 1950s-era nuclear family is now just one of a growing variety of family arrangements. And […]