Search Engine Use 2012
Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience
Overview Ownership of both e-book readers and tablet computers has been growing slowly but steadily for the past few years. But during the most recent holiday season, we saw a major spike in ownership.[12. numoffset=”12″ Lee Rainie, “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period” (2011). http://pewresearch.org/pewresearch-org/internet/Reports/2012/E-readers-and-tablets.aspx] In mid-January, we reported […]
Respondents’ thoughts Hyperconnected. Always on. These terms have been invented to describe the environment created when people are linked continuously through tech devices to other humans and to global intelligence. Teens and young adults have been at the forefront of the rapid adoption of the mobile internet and the always-on lifestyle it has made possible. […]
Search engine use over time A February 2012 Pew Internet survey finds that 91% of online adults use search engines to find information on the web, up from 84% in June 2004, the last time we did an extended battery of survey questions about people’s search engine use. On any given day online, 59% of […]
Overview of responses in our online panel Our online panel, unsurprisingly, was a relatively tech savvy group. The vast majority of library patron respondents owned a desktop or laptop computer, as well as a cell phone. Over half owned an e-reader, and about half owned a tablet computer—far higher than the 19% of the general […]
Another major factor industry professionals consider critical in the future of digital revenue, beyond the level of targeting, is the format of a digital ad. Some in the industry have high hopes for the growth of video ads, for instance. By contrast, after a decade of the internet, some are skeptical about the future of […]