Social media plays a crucial role in Americans’ news consumption, with about one-third of adults saying they regularly get news on Facebook and YouTube.
Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers and posts from those accounts from three distinct time periods in 2024. This […]