2. How we created a list of popular news influencers, and where they post
Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who regularly discuss news.
Numbers, Facts and Trends Shaping Your World
Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who regularly discuss news.
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
Around seven-in-ten U.S. adults (68%) say they ever use Facebook, a share that has remained relatively flat since 2016.
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
Across eight countries surveyed in Latin America, Africa and South Asia, a median of 73% of adults say they use WhatsApp and 62% say they use Facebook.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.
Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).
For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” This report – a study of popular news influencers – uses three different research components and methodologies, including a nationally representative survey of U.S. adults conducted through Pew Research Center’s American Trends Panel (ATP), as well as an analysis of news influencers […]
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