Bloggers and social media eschewed the economic crisis and European summitry last week to focus on a group of diverse topics ranging from journalism to political activism to environmentalism. Meanwhile the week’s most viewed YouTube video featured a trick shot from a basketball superstar.
The economic crisis again dominated blogs and social media last week, as the conversation expanded from AIG to several different elements of the financial meltdown. And the most viewed video was an overseas variation on the same theme.
With the AIG bonuses fueling outrage, the economic crisis received more attention from the social media last week than any other topic since PEJ began its NMI two months ago. And the week’s most viewed video was a casting call that turned into a stampede.
Bloggers expressed strong opinions on two topics last week—President Obama and Tropicana orange juice. Evaluations of Obama broke down on ideological grounds while the uproar over Tropicana’s change in packaging was about brand loyalty.