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    3. A deep dive into online privacy choices

    People face a number of choices in managing their online privacy, and each person approaches these from a different angle. Some people are tech-savvy and confident in their ability to protect their data. Others are overwhelmed trying to navigate the privacy settings that tech companies make available. And while many are concerned about their privacy, […]

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    2. How Americans protect their online data

    Online security can take many forms, whether it’s a company’s privacy policy or the password you choose for your email. This chapter discusses Americans’ views of and habits toward privacy policies, passwords and cybersecurity. In some cases, these opinions and experiences differ significantly by age, education level, race and ethnicity. How people approach privacy policies […]

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    Methodology

    The American Trends Panel survey methodology Overview The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in […]

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    6. Age and generations

    A person’s age is one of the most valuable and informative demographic characteristics available to those who study public opinion. Age is many things at once: It places a person in the biological arc from birth to death; it roughly corresponds with where they are in the life cycle of social roles and responsibilities; and […]

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    What Americans Know About AI, Cybersecurity and Big Tech

    Americans’ understanding of digital topics varies notably depending on the subject. For example, majorities of U.S. adults know what cookies on websites do and can identify a secure password, but far fewer can recognize an example of two-factor authentication.

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    Methodology

    Ipsos KnowledgePanel and Omnibus methodology Introduction Ipsos delivers affordable, statistically valid online research through KnowledgePanel. KnowledgePanel is the first and largest online research panel that is representative of the entire U.S. population. Panel members are randomly recruited through probability-based sampling, and households are provided with access to the Internet and hardware if needed. Ipsos recruits […]

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    Methodology

    The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]

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