The rise of e-reading
21% of adults have read an e-book in the past year; Those who own e-book reading devices read more books and prefer to buy books rather than borrow them
Search results for: “consumer trends”
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Main Findings: Apps vs. Web: Winner?
Respondents’ thoughts Most people surveyed said the functionality and popularity of the Web will continue to get stronger. Many top experts said the future will be a blend of the wide-open Web and customized apps, with people using apps/Web accessed through cloud computing. More than a third of survey participants said the Web will be […]
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Part 2: The general reading habits of Americans
Reading trends have fluctuated during the decades that polling organizations have been asking questions about Americans’ reading habits, especially when it comes to books. Our survey introduced several new dimensions of this exploration by asking about people’s purposes for reading, by looking at new technology formats, and by paying particular attention to the role of […]
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The Future of Gamification
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.
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Millennials will benefit and suffer due to their hyperconnected lives
Pew Internet/Elon University survey reveals experts’ hopes and fears about the hyperconnected generation, from their ability to juggle many tasks to their thirst for instant gratification and lack of patience
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The Industry Looking Ahead
Given the uncertainties of the moment, we asked the newspaper officials to project what their industry might look like five years down the road. There were a variety of answers. The most common scenario was that the newspaper would be printed and delivered to people’s homes less frequently, perhaps as little as two to three […]
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Main Findings: Higher education’s destination by 2020
Respondents’ thoughts Descriptions of future economic stress and economic divides were prevalent in responses to this survey question on higher education. While some who chose the first scenario said educational institutions are too static and will not move forward quickly to implement new digitally assisted approaches, others who chose that scenario said such change is […]
