The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Numbers, Facts and Trends Shaping Your World
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these “connected viewing” experiences
Campaign and policy-related material on SNS plays a modest role in influencing most users’ views & political activities. Democrats & liberals are the most likely to say the sites have impact and are important.
85% of the adults who use social media report that people are usually kind on the sites. At the same time, 49% have witnessed mean and offensive behavior and they usually respond by ignoring it.
Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.
55% of smartphone owners use their phones to get location-based directions or recommendations, while geosocial services and location-tagging features are less popular.
35% of US adults own a smartphone of some kind, and one quarter of smartphone owners say that their phone is where they do most of their online browsing.
13% of online adults use Twitter, and half of Twitter users access the service “on the go” via mobile phone.
4% of online adults use a location-based service such as Foursquare or Gowalla that allows them to share their location with friends and to find others who are nearby.
Trends in technology use and adoption among African-Americans and Latinos
Broadband adoption slowed dramatically in 2010, but growth among African-Americans jumped well above the national average; 53% of Americans do not think affordable broadband should be a government priority.
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