Numbers, Facts and Trends Shaping Your World

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    High Engagement

    About three in ten Americans ages 16 and older are “highly engaged” with public libraries. Those in this bracket sort into two basic groups: Library Lovers, who represent the 10% of Americans with the highest levels of library engagement; and Information Omnivores, who represent an additional 20% of Americans. As a whole, the high engagement […]

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    Celebrating Christmas and the Holidays, Then and Now

    Nine-in-ten Americans say they celebrate Christmas, and three-quarters say they believe in the virgin birth of Jesus. But only about half see Christmas mostly as a religious holiday, while one-third view it as more of a cultural holiday.

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    Medium Engagement

    Medium engagement groups make up almost 40% of the overall U.S. population, and often mirror the general population in their habits, views, and demographics. This is especially true of the larger of the two groups, the Solid Center, who make up 30% of Americans ages 16 and older. The other medium engagement group, Print Traditionalists, […]

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    Part 2: Information Sharing, Friending, and Privacy Settings on Social Media

    Teens have become more likely to share certain kinds of information on social media sites. Teens share a wide range of information about themselves on social media sites; indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However, few teens embrace a fully public approach to social […]

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    Part 4: What people want from their libraries

    In addition to asking people how they use their local public libraries, we also asked them about how much they felt they know about the different services and programs their library offers. We also examined how important Americans feel various library services are to their communities, and explored what sort of activities and resources people […]

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    Apple Announcements Dominate the Blogosphere

    The news made at Apple’s Worldwide Developers Conference in San Francisco last week ricocheted through the internet’s many tech blogs. And on YouTube, a mixture of President Obama and the catchy pop tune “Call Me Maybe” was the most viewed news-related video for the second week in a row.

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    Bloggers Debate the Treatment of Arab Women

    A controversial column arguing that women are “hated” in the Arab world triggered an impassioned conversation in the blogosphere last week that included both warm praise and strident criticism. Another top subject on blogs included a tribute to a classic sports car.

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    A Google Move Ignites an Online Battle

    Major changes came to Google’s Search last week and bloggers rallied largely to voice displeasure and concern. And Super Junior, the Korean pop group that has rabid fans across the world, continues to be a draw on Twitter.

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