Numbers, Facts and Trends Shaping Your World

Search results for: “between two worlds”

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    Mormons and Civic Life

    With a Mormon candidate in the race for the 2012 GOP presidential nomination, there has been intense media, academic and public interest in Mormons and their religion. The Pew Forum recently held a roundtable discussion with journalists, scholars and policy experts on some of the latest research on Mormons and their place in American society and public life.

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    The rise of e-reading

    21% of Americans have read an e-book. The increasing availability of e-content is prompting some to read more than in the past and to prefer buying books to borrowing them.

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    Press Release

    Digital Advertising and News: Who advertises on news sites and how much those ads are targeted Monday, February 13, 2012 – News organizations are having only limited success persuading their key traditional advertisers to move online and few news websites demonstrate the kind of sophisticated targeting of advertising that many consider the future of digital […]

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    Retooling the Sales Staff

    To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]

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    Methodology

    The study, Digital Advertising and News, contains two main elements: The central research study conducted and written in-house by PEJ researchers and an accompanying essay by Professor Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Professor Turow is an expert in media fragmentation and author […]