Numbers, Facts and Trends Shaping Your World

Search results for: “between two worlds”

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    Retooling the Sales Staff

    To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]

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    Methodology

    The study, Digital Advertising and News, contains two main elements: The central research study conducted and written in-house by PEJ researchers and an accompanying essay by Professor Joseph Turow, Ph.D., Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. Professor Turow is an expert in media fragmentation and author […]

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    Network News Agendas

    Traditionally, the three broadcast networks have not had marked variations in their selection of news. That appears to be changing. In 2011, one network appears to differentiating itself with a more hard news orientation. CBS, which publicly has announced that it is trying to define itself with a more hard news approach, devoted almost one-third […]

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    Christian Traditions

    About half of all Christians worldwide are Catholic (50%), while more than a third are Protestant (37%). Orthodox communions comprise 12% of the world’s Christians. Other Christian groups, which make up the remaining 1%, include the Church of Jesus Christ of Latter-day Saints (Mormons), Jehovah’s Witnesses and the Christian Science Church. (See Defining Christian Traditions.) […]

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    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

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    Preface

    The idea for this survey arose in the early summer of 2011, around the time that a Newsweek cover story and a New York Times article declared that the United States was experiencing a “Mormon moment.” As evidence of the rising profile of The Church of Jesus Christ of Latter-day Saints (LDS) – as the […]

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    Regional Distribution of Christians

    This report divides the world into five regions to take a closer look at the geographic distribution of Christians. (To view all the countries in each region, see the Interactive Maps.) The five regions are presented in descending order of Christian population, with the region with the highest number of Christians (the Americas) appearing first […]