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  • report

    3. Podcast ownership and funding

    A popular perception of podcasting suggests that anyone can start a podcast, enabling independent voices to reach large audiences. But running a podcast and getting an audience can be both time-consuming and expensive, with costs relating to equipment as well as advertising, guest booking, research and other expenses. Top-ranked podcasts often make money from advertising […]

  • report

    Methodology

    This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]

  • report

    Methodology

    The findings in this report are based on an analysis of the browsing behaviors of 900 U.S. adults who are members of the KnowledgePanel Digital online panel, a subset of Ipsos’ KnowledgePanel. These panelists qualified for the study because they: After the March monitoring period, panelists’ web browsing activity logs were delivered on April 7, […]

  • report

    How Hispanic Americans Get Their News

    U.S.-born Latinos mostly get their news in English and prefer it in English, while immigrant Latinos have much more varied habits.

  • fact sheet

    Public Broadcasting Fact Sheet

    Hundreds of local and regional radio and television stations comprise the U.S. public media system.