Beyond Red vs. Blue: The Political Typology
Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.
Our latest political typology sorts voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape.
Overview The final days of the trial of George Zimmerman, which concluded July 13 with a verdict of not guilty, attracted relatively modest public interest overall. In a weekend survey, 26% say they were following news about the trial very closely. This is lower than interest in the initial controversy over Trayvon Martin’s shooting when […]
Republicans and Democrats are more divided along ideological lines – and partisan acrimony is deeper and more extensive – than at any point in recent history. And these trends manifest themselves in myriad ways, both in politics and in everyday life.
Overview Last week’s bombings at the Boston Marathon attracted broad public interest: 63% of Americans say they followed the story very closely, among the highest interest in any news story in the past decade. And the bombings drew far more public attention than any terrorist event since Sept. 11, 2001, which 78% reported following very […]
Overview Following the Senate’s rejection of gun legislation last month, the public continues to overwhelmingly favor making private gun sales and sales at gun shows subject to background checks. Nearly three-quarters of Americans (73%) say that if the Senate bill is reintroduced, Congress should pass it. However, even gun control advocates are pessimistic that new […]
Overview The vast majority of Americans say they followed coverage of the first presidential debate between Mitt Romney and Barack Obama, including 56% who followed the debate live. Most of these real-time viewers watched on television, but 11% of live debate watchers were “dual screeners,” following coverage on a computer or mobile device at the […]
Overview While the issue of gun control remains divisive, there are clear areas of agreement when it comes to a number of gun policy proposals. Fully 85% of Americans favor making private gun sales and sales at gun shows subject to background checks, with comparable support from Republicans, Democrats and independents. Similarly, 80% support laws […]
Overview Large majorities of Americans are following coverage of the Olympic Games in London. Nearly eight-in-ten (78%) say they have watched or followed Olympic coverage either on television, online or on social networks. Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have […]
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