Numbers, Facts and Trends Shaping Your World
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To accelerate the transition to digital revenue, executives at nearly all of these newspaper companies agreed on one thing: Their advertising sales staffs needed to change. One of the broadest findings in this research, indeed, is the degree to which all of the executives talked about the need to re-train and re-tool sales staffs that […]
The social climate of social networking sites Fully 85% of adult SNS users say that in their experience people are mostly kind in social networking spaces. An additional 5% say their experience is that people are mostly unkind and 5% say their answer depends on the situation. The remainder of SNS users said they didn’t […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]
The nation’s worst economic meltdown since the Great Depression has had a disproportionate impact across generations. While Americans of all ages have felt the effects of the recession, Millennials have been hit harder on the job front, and Boomers and Generation Xers have suffered the greatest losses in terms of home values, household finances, and […]
The age gap in voting, which began to open in the 2004 election and became a major factor in Barack Obama’s 2008 victory over John McCain, is not the political norm. In fact, for most of the past four decades, there was little difference in the voting preferences of younger and older Americans. As recently […]