What Do Health and Wellness Influencers Post About?
Just over half of health and wellness content on social media focuses on healthy living, while about a third discusses medical topics. And 38% of posts have a product or service promotion.
Numbers, Facts and Trends Shaping Your World
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Moms, Coaches, Doctors, Entrepreneurs: Who Are America’s Health and Wellness Influencers?
Half of U.S. adults under 50 say they get health and wellness information from social media influencers or podcasts. About 4 in 10 of these influencers describe themselves as health care professionals; coaches and entrepreneurs are almost as common.
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Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
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What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
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A closer look at Americans’ experiences with news on TikTok
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
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America’s News Influencers
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
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Who U.S. Adults Follow on TikTok
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
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About 1 in 10 restaurants in the U.S. serve Mexican food
Although especially common in California and Texas, Mexican restaurants are found in a large majority of counties in the U.S.
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71% of Asian restaurants in the U.S. serve Chinese, Japanese or Thai food
In the U.S., 12% of all restaurants serve Asian food; that share is slightly higher than the 7% of the U.S. population that is Asian American.
