Segmenting the Health Consumer Population
Susannah Fox will lead a session on how to segment the current health consumer population and make connections between technology headlines and implications for the health sector.
The Shirley Sherrod saga started with a video posted online and ended with a flurry of finger pointing. In a special report, PEJ reconstructs a chronology of how the story reverberated around the media echo chamber before dramatically changing course. And this week’s News Coverage Index finds that the tale of the USDA employee prematurely forced out of her job was the No. 2 story in the news agenda.
In a week in which economic news nearly hit a three-month high, cable talk shows were dominated by the resignation of a federal employee whose comments on race were taken out of context by a conservative website. Meanwhile, in the Gulf of Mexico, the debate was about the merits of plugging the BP oil well with a “topkill” or a “bottom kill.”