Coverage of Three Major News Stories: February 8 – March 2, 2007

Anna Nicole Smith Coverage – Percent of Newshole

Outlet	Feb. 8* and 9	Feb. 8* to Mar. 2
Network TV Total (includes PBS)	20%	6%
ABC Morning	61	10
ABC Evening	7	1
CBS Morning	60	20
CBS Evening	10	2
NBC Morning	57	17
NBC Evening	15	3
PBS Evening	0	0
Cable TV Total	55	22
CNN	55	14
Fox News	50	32
MSNBC	59	21
Radio Total	32	4
Online Total	25	4
Newspapers Total	17	1

Iraq War Coverage – Percent of Newshole

Outlet	Feb. 8* and 9	Feb. 8* to Mar. 2
Network TV Total (includes PBS)	26%	24%
ABC Morning	2	13
ABC Evening	25	26
CBS Morning	2	11
CBS Evening	18	22
NBC Morning	2	10
NBC Evening	22	27
PBS Evening	56	44
Cable TV Total	13	17
CNN	16	17
Fox News	15	10
MSNBC	7	26
Radio Total	12	28
Online Total	9	25
Newspapers Total	19	16

Campaign 2008 Coverage – Percent of Newshole

Outlet	Feb. 8* and 9	Feb. 8* to Mar. 2
Network TV Total (includes PBS)	4%	7%
ABC Morning	18	8
ABC Evening	0	5
CBS Morning	0	11
CBS Evening	9	6
NBC Morning	0	15
NBC Evening	7	3
PBS Evening	0	3
Cable TV Total	4	11
CNN	0	11
Fox News	0	8
MSNBC	14	16
Radio Total	17	11
Online Total	3	9
Newspapers Total	17	8

Top Stories: February 8 – March 2, 2007

Top Stories for All Sectors: February 8* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Iraq Policy Debate	9%
2	Campaign 2008	9
3	Anna Nicole Smith	8
4	Events in Iraq	7
5	Iran	5
6	Iraq Homefront	4
7	Snowstorms	3
8	North Korea	2
9	Afghanistan	2
10	CIA Leak/Plame Case	2
11	Tornadoes in AL, MO	2
12	Stocks Fall on Feb. 27	2
13	War on Terror General	2
14	Immigration	2
15	Oscars	1

Top Stories for Network TV (including PBS): February 8* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Iraq Policy Debate	11%
2	Events in Iraq	7
3	Iraq Homefront	7
4	Campaign 2008	7
5	Anna Nicole Smith	6
6	Snowstorms	6
7	Iran	4
8	Tornadoes in AL, MO	3
9	Stocks Fall on Feb. 27	3
10	Afghanistan	3
11	North Korea	2
12	Jet Blue Problems	2
13	HPV Cervical Cancer Vaccine	2
14	Climbers on Mt. Hood	2
15	Hurricane Katrina Aftermath	2

Top Stories for Cable TV: February 8* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Anna Nicole Smith	22%
2	Campaign 2008	11
3	Iraq Policy Debate	10
4	Events in Iraq	4
5	Iran	4
6	Afghanistan	3
7	CIA Leak/Plame Case	3
8	Tornadoes in AL, MO	3
9	Iraq Homefront	3
10	Immigration	3
11	Snowstorms	2
12	War on Terror General	2
13	Baseball Team Bus Crash	2
14	Stocks Fall on Feb. 27	1
15	North Korea	1

Top Stories for Radio: February 8* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Iraq Policy Debate	21%
2	Campaign 2008	11
3	Events in Iraq	5
4	Global Warming	4
5	Anna Nicole Smith	4
6	Iran	3
7	Iraq Homefront	3
8	Oscars	2
9	Stocks Fall on Feb. 27	2
10	Immigration	2
11	CIA Leak/Plame Case	2
12	War on Terror General	2
13	North Korea	1
14	Afghanistan	1
15	Hurricane Katrina Aftermath	1

Top Stories for Online: February 9* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Events in Iraq	13%
2	Iraq Policy Debate	9
3	Campaign 2008	9
4	Iran	6
5	Snowstorms	4
6	Anna Nicole Smith	4
7	North Korea	4
8	CIA Leak/Plame Case	3
9	Afghanistan	3
10	War on Terror General	2
11	Iraq Homefront	2
12	Climbers on Mt. Hood	2
13	Tornadoes in AL, MO	2
14	Israeli/Palestinian Conflict	2
15	Oscars	1

Top Stories for Newspapers: February 9* to March 2, 2007

Rank	Top Story	Percent of Newshole
1	Campaign 2008	8%
2	Events in Iraq	7
3	Iran	6
4	Iraq Homefront	6
5	North Korea	3
6	Iraq Policy Debate	3
7	Immigration	2
8	Stocks Fall on Feb. 27	2
9	CIA Leak/Plame Case	2
10	Hurricane Katrina Aftermath	2
11	Health Care	2
12	Snowstorms	1
13	Anna Nicole Smith	1
14	War on Terror General	1
15	US Economic Numbers	1

 

*Note: The news outlets included on February 8 were those that aired after the announcement of Anna Nicole Smith’s death around 3:00 pm ET. Shows that aired prior to 3:00 pm ET on the February 8 are not included. Newspapers and web sites from February 8 are not included either because newspapers are published in the morning and the web sites are captured for this study before 10:00 am ET.