SELECTED RESULTS
Clinton Stories | N=566 |
Bush Stories | N=333 |
1. SOURCE | ||||||||
CLINTON STORIES (#) |
BUSH STORIES (#) |
|||||||
ALL PRINT | 373 | 222 | ||||||
ALL NEWSPAPERS | 324 | 202 | ||||||
Washington Post | 182 | 100 | ||||||
New York Times | 142 | 102 | ||||||
ALL NEWSWEEK | 49 | 20 | ||||||
ALL BROADCAST | 193 | 111 | ||||||
ABC World News | 56 | 24 | ||||||
CBS Evening News | 64 | 26 | ||||||
NBC Nightly News | 38 | 23 | ||||||
PBS Newshour | 35 | 38 | ||||||
2. DATE | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
Clinton First Half | 57 | – | ||||||
Clinton Second Half | 43 | – | ||||||
100 | ||||||||
Bush First Half | – | 57 | ||||||
Bush Second Half | – | 43 | ||||||
100 | ||||||||
3. PLACEMENT (Newspapers only) | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
Front page | 34 | 34 | ||||||
Front business/financial page | 13 | 3 | ||||||
Front page/ inside sections | 4 | 5 | ||||||
Sunday Review/Outlook | 7 | 5 | ||||||
Editorial | 23 | 23 | ||||||
Op/Ed | 19 | 30 | ||||||
Newspaper/Other | – | – | ||||||
100 | 100 | |||||||
4. TOPIC | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
ALL POLICY ISSUES | 71 | 74 | ||||||
All Domestic Issues | 51 | 56 | ||||||
Budget Issues Only | 25 | 27 | ||||||
All Foreign/Defense Issues | 20 | 18 | ||||||
ALL PROFILE/CHARACTER ISSUES | 26 | 22 | ||||||
OTHER | 3 | 4 | ||||||
Abortion/Family planning | 1 | 2 | ||||||
Agriculture | – | – | ||||||
Budget/Taxes | 25 | 27 | ||||||
Business/Economy (non-budget) | 6 | 2 | ||||||
Campaign Finance | 1 | 2 | ||||||
Civil rights/liberties | * | – | ||||||
Crime incidents or trends | – | – | ||||||
Crime/Gun policy | * | * | ||||||
Culture/Arts | – | * | ||||||
Defense–US | 2 | 3 | ||||||
Disasters | – | * | ||||||
Education | * | 6 | ||||||
Election Process | – | 2 | ||||||
Environment | * | 6 | ||||||
Foreign policy & US Intervention | 16 | 14 | ||||||
Foreign Trade | 3 | 1 | ||||||
Gays in the Military | 7 | – | ||||||
Health Care/The elderly | 5 | 2 | ||||||
Immigration | * | * | ||||||
Labor | 2 | 2 | ||||||
Poverty | 1 | – | ||||||
Religion | – | 5 | ||||||
Science/Technology | 1 | – | ||||||
Women’s Rights | 1 | – | ||||||
Personal profile/character | 4 | 4 | ||||||
Presidential appts./nom.-official | 7 | 3 | ||||||
Political skills/management | 11 | 11 | ||||||
Political philosopy/ideology | 4 | 4 | ||||||
Other | 3 | 4 | ||||||
100 | 100 | |||||||
5. FRAME | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
Calendar/Process | 3 | 3 | ||||||
Future Implication (longterm) | 1 | – | ||||||
Historical Outlook/Trend | 5 | 3 | ||||||
Battleground | 11 | 14 | ||||||
Performance | 13 | 13 | ||||||
Policy explored/explained | 35 | 48 | ||||||
Official Reaction/Response | 3 | * | ||||||
Reality Check | 5 | 2 | ||||||
Tactics & Strategy | 22 | 14 | ||||||
Wrongdoing exposed | * | 1 | ||||||
Other | 2 | 2 | ||||||
6. POLITICAL ARENA | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
President and: | ||||||||
Cabinet/Advisors/VP | 10 | 5 | ||||||
Federal Employees/Agencies | 3 | 1 | ||||||
Congress | 14 | 25 | ||||||
Courts | 1 | 1 | ||||||
State Officials/Gov’t | 1 | 2 | ||||||
Military rank & file | 2 | 2 | ||||||
Foreign Leaders/affairs/markets | 16 | 16 | ||||||
Business/Financial Markets | 9 | 3 | ||||||
Interest Groups (organized) | 4 | 7 | ||||||
Citizens/Subgroups (not formally organized) | 16 | 8 | ||||||
The Media | 1 | 1 | ||||||
Family & Friends | 2 | 1 | ||||||
Office of the President | 20 | 27 | ||||||
Other | 20 | 27 | ||||||
100 | 100 | |||||||
7. UNDERLYING THEME | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
Leadership Ability/Skills | 37 | 31 | ||||||
Core Ideology/Agenda | 58 | 65 | ||||||
Character/Personality/Temperament/Honesty | 5 | 4 | ||||||
100 | 100 | |||||||
8. TONE OF THEME | ||||||||
CLINTON STORIES (%) |
BUSH STORIES (%) |
|||||||
Positive | 27 | 22 | ||||||
Neutral | 44 | 49 | ||||||
Negative | 28 | 28 | ||||||
Satire | 1 | 1 | ||||||
100 | 100 | |||||||
9. BIG STORY | ||||||||
CLINTON STORIES (%) |
||||||||
CLINTON-1993 | ||||||||
Inauguration ’93 | 3 | |||||||
Budget Speech to Cong | 2 | |||||||
Budget Plan Assessment/Explanation | 12 | |||||||
Budget Plan Passage (re. Congress or Citizen) | 11 | |||||||
Energy Tax | 2 | |||||||
Reducing/ “Reinventing” Gov’t | 2 | |||||||
Jobs Program | 1 | |||||||
Industrial/Tech. Policy | 2 | |||||||
Base Closings | 1 | |||||||
Abortion | 1 | |||||||
Health Care Plan | 3 | |||||||
Health Care Task Force | 2 | |||||||
Gays in the Military | 7 | |||||||
Welfare Reform | 1 | |||||||
Bosnia Intervention | 7 | |||||||
Iraq Intervention | 1 | |||||||
Russian Aid | 3 | |||||||
Free Trade | 3 | |||||||
Attorney General nominations | 6 | |||||||
FBI Director W. Sessions removal | * | |||||||
Justice White/Supreme Ct. nomination | 1 | |||||||
Not a Big Story | 29 | |||||||
100 | ||||||||
BUSH STORIES (%) |
||||||||
BUSH-2001 | ||||||||
2000 Election Controversy | 2 | |||||||
Inauguration | 4 | |||||||
Budget assessment | 10 | |||||||
Budget Passage | 11 | |||||||
Budget Speech to Congress | 4 | |||||||
Estate Tax Specific | 1 | |||||||
Defense Review | 3 | |||||||
Abortion | 1 | |||||||
California Power Crisis | 1 | |||||||
Education Plan | 6 | |||||||
Energy Crisis | 1 | |||||||
Environmental Policy/Global Warming | 3 | |||||||
Faith Based Initiative | 6 | |||||||
Hanssen Spy Capture | – | |||||||
Patient’s Bill of Rights | 1 | |||||||
Blair meeting | 1 | |||||||
Iraq Intervention | 4 | |||||||
Israel/Middle East Policy | 1 | |||||||
Mexico Policy & Meeting w/ Fox | 2 | |||||||
USS Greeneville Fishing Trawler | * | |||||||
Bush Reaching Out/Crossing Lines | 3 | |||||||
Role of Bush Cabinet/Advisors | 2 | |||||||
Ashcroft Nomination | 2 | |||||||
Clinton Scandals | 1 | |||||||
Not A Big Story | 30 |
ADDITIONAL COMPARATIVE RESULTS
TOPIC | ||||||||
CLINTON STORIES (%) | BUSH STORIES (%) | |||||||
All Newspapers | All Newsweek | All Television | All Newspapers | All Newsweek | All Television | |||
ALL POLICY ISSUES | 71 | 67 | 71 | 69 | 80 | 82 | ||
All Domestic Issues | 49 | 47 | 55 | 48 | 65 | 69 | ||
All Domestic Issues | 22 | 20 | 16 | 21 | 15 | 13 | ||
PROFILE/CHARACTER ISSUES | 25 | 33 | 25 | 26 | 15 | 16 | ||
OTHER | 4 | – | 4 | 5 | 5 | 2 | ||
100 | 100 | 100 | 100 | 100 | 100 | |||
FRAME | ||||||||
CLINTON STORIES (%) | BUSH STORIES (%) | |||||||
All Newspapers | All Newsweek | All Television | All Newspapers | All Newsweek | All Television | |||
Calendar/Process | 2 | 2 | 5 | 3 | 5 | 1 | ||
Future Implication (longterm) | 1 | 2 | 1 | – | – | – | ||
Historical Outlook/Trend | 6 | 6 | 3 | 5 | 5 | – | ||
Battleground/Conflict | 10 | 12 | 13 | 7 | 15 | 25 | ||
Performance | 13 | 16 | 12 | 16 | 10 | 9 | ||
Policy explored/explained | 38 | 19 | 35 | 51 | 50 | 42 | ||
Official Reaction/Response | 2 | 2 | 3 | – | – | 1 | ||
Reality Check | 5 | 10 | 4 | 2 | – | 3 | ||
Tactics & Strategy | 21 | 29 | 21 | 13 | 15 | 16 | ||
Wrongdoing exposed | – | – | 2 | – | – | 2 | ||
Other | 2 | 2 | 1 | 3 | – | 1 | ||
100 | 100 | 100 | 100 | 100 | 100 | |||
POLITICAL ARENA | ||||||||
CLINTON STORIES (%) | BUSH STORIES (%) | |||||||
All Newspapers | All Newsweek | All Television | All Newspapers | All Newsweek | All Television | |||
President and: | ||||||||
Cabinet/Advisors/VP | 12 | 12 | 8 | 8 | – | 2 | ||
Federal Employees/Agencies | 2 | 6 | 3 | 1 | – | 2 | ||
Congress | 15 | 6 | 17 | 17 | 30 | 39 | ||
Courts | 1 | – | 2 | 1 | – | – | ||
State Officials/Gov’t | 1 | – | 2 | 2 | 5 | 1 | ||
Military rank & file | 1 | – | 3 | 2 | – | 2 | ||
Foreign affairs/markets | 17 | 19 | 13 | 20 | 15 | 11 | ||
Business/Financial Markets | 12 | 2 | 5 | 2 | 5 | 5 | ||
Interest Groups (organized) | 4 | 6 | 3 | 5 | 25 | 8 | ||
Citizens/Subgroups (not formally organized) | 12 | 12 | 23 | 7 | – | 12 | ||
The Media | 1 | 4 | – | 1 | – | – | ||
Family & Friends | 1 | 2 | 3 | 1 | – | – | ||
Office of the President | 19 | 29 | 18 | 32 | 20 | 18 | ||
Other | 2 | 2 | – | 1 | – | – | ||
UNDERLYING THEME | ||||||||
CLINTON STORIES (%) | BUSH STORIES (%) | |||||||
All Newspapers | All Newsweek | All Television | All Newspapers | All Newsweek | All Television | |||
Leadership Ability/Skills | 34 | 51 | 39 | 32 | 15 | 31 | ||
Core Ideology/Agenda | 60 | 47 | 58 | 63 | 80 | 67 | ||
Character/Personality | 6 | 2 | 3 | 5 | 5 | 2 | ||
100 | 100 | 100 | 100 | 100 | 100 | |||
TONE OF THEME | ||||||||
CLINTON STORIES (%) | BUSH STORIES (%) | |||||||
All Newspapers | All Newsweek | All Television | All Newspapers | All Newsweek | All Television | |||
Positive | 30 | 22 | 22 | 22 | 30 | 22 | ||
Neutral | 42 | 39 | 48 | 43 | 35 | 62 | ||
Negative | 26 | 39 | 30 | 34 | 35 | 16 | ||
Satire | 2 | – | – | 1 | – | – | ||
100 | 100 | 100 | 100 | 100 | 100 |