The most active 25% of U.S. adult TikTok users produce 98% of public content

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February 20, 2024

How U.S. Adults Use TikTok

The most active 25% of U.S. adult TikTok users produce 98% of public content

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The most active 25% of U.S. adult TikTok users produce 98% of public content

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How U.S. Adults Use TikTok
About half of TikTok users have ever posted a video
A profile of the average TikTok user
Users who post content to TikTok are more active in other ways as well
4 in 10 TikTok users find their ‘For You’ page extremely or very interesting
American Trends Panel recruitment surveys
Invitation and reminder dates, ATP Wave 133
American Trends Panel weighting dimensions
Final dispositions, ATP Wave 133
Cumulative response rate as of ATP Wave 133
Sample sizes and margins of error for users with matched TikTok handles

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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