Most U.S. adults use YouTube and Facebook; about half use Instagram

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January 26, 2024

Americans’ Social Media Use

Most U.S. adults use YouTube and Facebook; about half use Instagram

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Most U.S. adults use YouTube and Facebook; about half use Instagram

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Americans’ Social Media Use
A third of U.S. adults say they use TikTok, up from 21% in 2021
The youngest U.S. adults are far more likely to use Instagram, Snapchat and TikTok; age differences are less pronounced for Facebook
How use of online platforms – such as Facebook, Instagram or TikTok – differs among some U.S. demographic groups

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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