Numbers, Facts and Trends Shaping Your World

Luxury to Necessity and Back Again

The economy’s recent downturn has forced many Americans to reconsider just how necessary certain everyday products are. In 2006, more Americans rated five items — car, clothes dryer, home air conditioning, microwave, home computer — a necessity than in any previous survey.But in the middle of a recession, far fewer say that they cannot live without these items. Cars have performed the best in maintaining their can’t-live-without status. Fully 86% say a car is a necessity today, just a five-point drop from 2006 when 91% said the same. The most recently popularized item, the home computer, also fared well. A high of 51% said a computer was a necessity in 2006, but 49% still said the same in the most recent survey. Other items did not hold up as well. An overwhelming 83% considered a clothes dryer a necessity in 2006; post-recession, just 59% said the same. Similarly, home air conditioning was needed by 70% in 2006, but just 55% in 2010. And while 68% couldn’t bear life without a microwave four years ago, today, a majority consider it a luxury (just 45% say necessity). Read More