Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax.
Financially, advertiser expenditures for the news programs of the three major networks have declined substantially since 2020.