data essay | Feb 12, 2024

Who Are You? The Art and Science of Measuring Identity

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.

short reads | Feb 7, 2024

8 facts about atheists

Around six-in-ten U.S. atheists are men (64%). And seven-in-ten are ages 49 or younger, compared with about half of U.S. adults overall (52%).

report | Feb 7, 2024

Bipartisan Support for Early In-Person Voting, Voter ID, Election Day National Holiday

47% of Americans favor banning groups from collecting completed ballots to return to official voting centers, while 50% oppose this. The public is also divided over removing people from voter registration lists if they have not voted recently or confirmed their registration, with slightly more opposing this (55%) than supporting it (44%).

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