Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
Numbers, Facts and Trends Shaping Your World
All
Publications
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut.
53% of Republicans have at least some trust in information from national news outlets in 2025, up from 40% in 2024.
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
About three-quarters of U.S. adults say they’ve seen inaccurate election news at least somewhat often, and many say it’s hard to tell what’s true.
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.
Notifications