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Shared, Collaborative and On Demand: The New Digital Economy
Shared and on-demand services usage matrix
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- Shared, Collaborative and On Demand: The New Digital Economy
- 72% of Americans have used some type of shared or on-demand online service but exposure to these services varies widely
- Many are unfamiliar with the vocabulary of the new digital economy
- Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
- Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
- One-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
- Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
- Male and female crowdfunding donors give differently and to different projects
- 15% of American adults have used ride-hailing apps
- Ride-hailing popular among young adults, urbanites, college grads
- Ride-hailing use is especially high among some urban residents; use by rural dwellers is consistently low
- Frequent ride-hailing users less likely to own or drive a car, more likely to use a range of other transit options
- Liberal and conservative users agree that ride-hailing services should not have to follow existing taxi regulations
- Americans who use ride-hailing services tend to view them as software platforms that connect independent drivers with people seeking a ride but expect these services to play a role in managing the customer experience
- Users’ views of ride-hailing services are largely positive
- 16% of ride-hailing users have ever had a bad experience with these services
- Home-sharing services especially popular with college grads, Americans with higher incomes
- Around one-in-five Americans have heard of the debate over the legality of home-sharing services and both users and nonusers strongly support the legality of these services; they also feel (if less strongly) that homeowners using these services should not have to pay taxes in order to use them
- Both conservative, liberal home-sharing users feel that owners should not have to pay taxes to use these services
- Home-sharing users view these services as good for people traveling as groups, homeowners looking for extra income
- Home-sharing users tend to view these services as software platforms rather than hospitality companies, but they expect these services to have have at least some role in managing the overall customer experience
- 12% of users have ever had a bad experience with home-sharing services
- 22% have contributed to a crowdsourced fundraising project
- A majority of crowdfunding donors have made relatively modest monetary contributions to a handful of projects
- Projects to help a person in need – often a friend or family member – are the most popular use of crowdfunding platforms
- Efforts to help someone in need are the most popular crowdfunding projects for new and seasoned donors alike
- Male and female crowdfunding donors give differently and to different projects
- Donors say crowdfunding helps create personal connections, highlight causes
- Younger women more likely to create online fundraising projects
- 72% of Americans have used some type of shared or on-demand online service
- 28% of Americans have not used any shared or on-demand online service
- Older U.S. adults have little exposure to shared and on-demand services
- Shared and on-demand services usage matrix
- Nearly two-thirds of U.S. adults under age 50 have bought used items online
- Roughly four-in-ten Americans use speedy delivery programs for their online purchases
- Buying from online ticket resellers varies greatly by income and education
- Women are twice as likely as men to purchase handmade goods online
- 4% of Americans have hired someone online to do task, household errand
- 4% of Americans have worked in a short-term shared office space
- 2% of Americans have rented clothing or other product online
- 2% of Americans have rented clothing or other product online
- Frequent ride-hailing users have been following the debate over ride-hailing regulation especially closely; they also tend to feel that those services should not be subject to existing regulations