How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Numbers, Facts and Trends Shaping Your World
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
About three-quarters of Americans (73%) say they often or sometimes get local news from friends, family and neighbors.
Roughly three-quarters of adults (77%) say they often or sometimes get local news and information about crime.
Most U.S. adults say they are interested in several types of local crime coverage, but far fewer say this information is easy to find.
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
Most U.S. adults follow news about local government and politics, yet only a quarter are highly satisfied with the quality of coverage.
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