Cable Leads the Pack as Campaign News Source
Cable news is now the top regular source for campaign news. The long-term decline in the number of Americans getting campaign news from local and network TV news, and local newspapers, steepened this year. Social networking sites like Facebook and Twitter are used for campaign news by a relatively limited audience.
Primary Fight and Obama Speech Top News Interest
In the days before Tuesday’s hard-fought Florida primary and just after the president’s State of the Union address, political stories topped the public’s news interest.
Cruise Ship Accident, Election Top Public’s Interest
The deadly crash of a cruise ship off of the coast of Italy and the latest developments in the 2012 presidential campaign topped the public’s news interests last week.
Campaign 2012: Too Negative, Too Long, Dull
Half of Americans say the presidential campaign has been too negative and 55% of the public describe the 2012 contest so far as dull. Nearly six-in-ten (57%) describe the campaign as dull.
GOP Candidates Hardly Household Names
Smaller percentages of Americans can name, without being prompted, the leading candidates in this year’s Republican presidential race than in previous GOP races. At this stage of the campaign in the 1996, 2000 and 2008 campaigns, significantly more Americans could name Bob Dole, George W. Bush, and Rudolph Giuliani than they could for Mitt Romney or Rick Perry.
Debt Stalemate Top Story, But No Surge in Public Interest
The debt limit was the top story last week for both the public and the news media, although public interest in the federal budget deficit and national debt is not much higher than it was the previous week despite the approaching Aug. 2 deadline for raising the ceiling.
Debt Limit Fight Tops News Interest, Coverage
An overwhelming majority of Americans agree that the debate over the nation’s debt limit is important to people like themselves (90%), while nearly seven-in-ten (68%) say it is interesting.
Casey Anthony Verdict Top Story for Public and Social Networkers
Americans followed news about the verdict in the Casey Anthony murder trial more closely than other top stories, but they also kept a watch on news about the struggling economy and talks in Washington over raising the federal debt limit.
Interest in Campaign News On Par With 2007
While the focus this year has been on the GOP’s race, Democrats express about as much interest in 2012 candidates as do Republicans.
Economy, Afghanistan Top News Interest, Coverage
Americans focused most closely last week on news about the nation’s struggling economy and President Obama’s plans to draw down U.S. troops in Afghanistan, two stories that also topped news coverage last week.