GOP Makes Big Gains Among White Voters
As the country enters into the 2012 presidential election cycle, the electorate’s partisan affiliations have shifted significantly since Obama won office nearly three years ago. Notably, the GOP gains have occurred only among white voters.
Interest in Campaign News On Par With 2007
While the focus this year has been on the GOP’s race, Democrats express about as much interest in 2012 candidates as do Republicans.
Are Republicans Ready Now for a Mormon President?
An important group within the Republican base, white evangelical Protestants, is more uncomfortable with the idea of a Mormon candidate than are other Republicans.
U.S. Seen as Among the Greatest Nations, But Not Superior to All Others
Despite the struggling economy and broad dissatisfaction with national conditions, the public has a positive view of the United States’ global standing. But more think that the U.S. is one of the greatest countries in the world than say it stands above all other countries.
GOP Contenders Grab Top Attention
The Republican presidential debate in New Hampshire pushed campaign coverage to its highest level to date.
Republican Candidates Stir Little Enthusiasm
The emerging GOP field draws tepid ratings, and among the well-known candidates only Romney has broad potential appeal (most say there is no chance they would vote for Palin). In a hypothetical matchup, Obama continues to hold a sizable lead against a generic Republican opponent.
Top Reaction to GOP Field — “Unimpressed”
Overall, 44% offer negative words to describe the Republican candidates, 19% use neutral words and just 12% use positive words.
Beyond Red vs. Blue: The Political Typology
Political attitudes have become more doctrinaire at both ends of the ideological spectrum. Yet at the same time, the growing center of the political spectrum is increasingly diverse. As an in-depth guide to the political landscape, the 2011 Political Typology sorts Americans into cohesive groups based on their values, political beliefs and party affiliation.
Trump Pushes the 2012 Race into the News
For the first time this year, the 2012 presidential race emerged as a big story, driven in large part by the week’s second leading newsmaker: Donald Trump.
The Latino Electorate in 2010: More Voters, More Non-Voters
More than 6.6 million Latinos voted in last year’s election — a record for a midterm. But Latino representation among the electorate remains below their representation in the general population. This gap is driven by two demographic factors: youth and non-citizenship.




