October 19, 2010

Attention Online Shoppers

58%

Nearly six-in-ten adults have gone online to research a product or service they purchase.

The share of adults using the internet to research products and services has increased since 2004. Currently, nearly six-in-ten adults (58%) have gone online to do research about products they buy, up from 49% six years ago. More than two-in-ten (21%) look for product and service information online daily, up from just 9% in 2004. Roughly a quarter of adults (24%) have also left comments and reviews online about the products they purchase. While adults younger than age 65 are more likely to do online research about the products they buy, there is no difference between men and women. Read More