We generate a foundation of facts that enriches the public dialogue and supports sound decision-making.

Our empirical research on a wide range of topics helps policymakers, media and the public at large understand and address some of the world’s most challenging problems.

Our public opinion surveys allow the voice of the people to be heard, and our
de­mographic, economic and political analyses provide context to understand how the world is changing.

We are nonprofit, nonpartisan and nonadvocacy. Our mission is to inform, not to prescribe. We believe that better information can build a better world.

“Fact-based information is the fuel democracies run on—the raw material from which societies identify problems and construct solutions.”
Pew Research Center’s founding charter

Code of ethics

Independence, objectivity, accuracy, rigor, humility, transparency and innovation are indispensable to the mission and success of Pew Research Center. To promote and preserve these values, the Cen­ter’s code of ethics includes the following policies:

Conflicts of interest

Pew Research Center employees must avoid conflicts of interest or the appearance of conflicts of interest. They should never engage in any activity that might compromise or appear to com­promise the Center’s credibility or its reputation for independence or impartiality. All employees are required to seek prior approval from a supervisor before engaging in any activity that may be deemed a potential conflict of interest, including membership in groups, boards and associations that may call into question the Center’s credibility or its reputation for impartiality.

Prohibitions on electioneering

As a nonprofit 501(c)3 organization, Pew Research Center and all of its employees, when act­ing in their professional capacity, are prohibited from participating, directly or indirectly, in any political campaign activities on behalf of, or in opposition to, any candidate for public office. In addition, the Center has a strict prohibition against partisan political activity by senior staff, even when they are acting in their individual capacity and on their personal time.

Integrity of research

To ensure that the information we generate is of the greatest value to citizens and policymakers, the Center is committed to conducting research in a manner that is impartial, open-minded and meets the highest standards of methodological integrity. We employ only those tools and methods of analysis that, in our professional judgment, are well suited to the research question at hand. We describe our findings and methods accurately and in sufficient detail to permit outsiders to evaluate the credibility of our results. We encourage inquiries about our research methods and practices, and attempt to answer requests for information promptly.

If errors are discovered that affect the quality, accuracy or integrity of our publicly released data or analyses, we are committed to setting the record straight through corrected data files, revised reporting, and alerts to readers and journalists, as the case may warrant. To contact us, please email info@pewresearch.org.