A survey of a wide-ranging mix of U.S.-based arts organizations shows that the internet, social media, and mobile connectivity now permeate their operations and have changed the way they stage performances, mount and showcase their exhibits, engage their audiences, sell tickets, and raise funds.
Nearly two-thirds of internet users have paid to download or access online content, ranging from music to games to news articles.
The cell phone -- by a wide margin -- is the most commonly owned piece of personal technology. Three-quarters of the public own a computer and nearly half own an mp3 player, while e-books remain a niche item. The average adult owns three of the seven gadgets asked about in the survey.
While Napster morphed from its lawless larval stage to a dues-paying music service, consumers have had their pick of surviving free, peer-to-peer applications. And while the music industry has been on the front lines of the battle to convert freeloaders into paying customers, their efforts have been watched closely by other digitized industries.
Nearly one in five internet users (19%) has downloaded a podcast to listen to or view later -- up from 12% in 2006. But podcasting has yet to become a fixture in the everyday lives of internet users, as very few download podcasts on a typical day.
A new Pew Internet Project study finds that going online helps people sort through product choices, but it is not the place where people usually close the deal for housing, cell phones or even music.